Successful brands understand who they are and make sure that it’s represented in every aspect of their company.
Brand identity goes beyond just your logo and brand colors, it permeates every aspect of your operations and can have a profound effect on your company’s performance. As consumers become more and more discerning - both in regards to your brand’s appearance as well as your brand’s values - it becomes exceedingly important to have a well designed brand and a well-crafted story.
We’ve got some of the best in the business when it comes to taking your brand and representing it visually and in its messaging. Our team excels at delivering brand identities that stand the test of time and set your company apart from its competition. We’ll get to know your company, inside and out, and deliver something truly indicative of both how hard you’ve worked to reach this point, as while as your bright future.
Who are you? Why do you do what you do? What is the impact you seek to make? The answers to these questions provide the compass that guides your brand, and they're difficult to nail down. We'll help you get them right.
Perhaps the most important of all aspects of your brand identity, your logo must be memorable, timeless, and encapsulate your brand's identity.
Brand & Style Guides are the rulebook of your brand identity and the roadmap for all visual design and cultural efforts that your brand undertakes.
Messaging addresses the way in which your mission, vision, and values are communicated across the various activities your company undertakes, and includes things like your elevator pitch and USP.
The way your communicate with your leads and customers must align with your brand values and identity or else you risk alienating your audience when their expectations don't line up. We'll help you establish guidelines in how you communicate across all channels.
Working with partners and vendors can present opportunities for brand missteps if not managed properly. We'll work with you to create a straightforward brand use guide that you can share which provides a roadmap for how your brand is represented on and offline.
It's important to keep your brand consistent across all mediums in which it is represented. We'll work with you to ensure your email signature, business card, letterhead, and other brand collateral form a consistent and coherent brand.
Much like brand collateral, your social profiles must reflect your brand's identity and tone. Each social channel presents a different audience. We'll help you strategically adapt your brand identity for each social channel your company utilizes.
Friction between your company culture and your brand identity can lead to imprecise hiring, high employee turnover, and reduced productivity for the employees you do have.
The fonts that your brand uses in its digital and print collateral must align with your brand identity as well as the voice and tone you use to communicate with your customers.
IKEA's yellow. Ford's blue. UPS's brown. Your brand colors must be chosen thoughtfully, with consideration to the your brand's identity, its competitors, and its industry.
Whether you're seeking investors, partners, distributors, or just have an extended moment to make your pitch, having presentations prepared that make your case elegantly and in a compelling way are invaluable.