SEO is an important part of any marketing campaign - whether it be organic or paid, mobile or voice. SEO has the power to generate more leads than any other marketing initiative. Since 93% of online experiences begin with a search engine, it’s important to pay attention to your current search rankings, update your organic presence and consider a paid strategy. SEO is a great investment because it sends traffic to your website, which generates leads and results in sales for your business.
SEO is an integral part of your marketing mix as it brings users directly to your website or social media platforms, it can drive a phone call to your business or an in person visit if applicable. According to Google, 60% of smartphone users have contacted a business directly using the search results such as the "click to call” option.
Convert Sales Locally
SEO can be an incredibly effective tool to convert sales locally. There has been a 900% increase in searches that contain “___ near me today/tonight” over the past two years and a 200% growth in mobile searches for “open” + “now” + “near me.”
More Qualified Leads
SEO can bring you more qualified leads because users are looking for specific services/products. 78% of location-based mobile searches result in an offline purchase .88% of searchers for local businesses on a mobile device either call or visit the business within 24 hours. 76% of local mobile searches for something nearby result in a same day in store visit.
It is more than likely that your competition is investing in SEO and if you’re not, they will outrank you. The good news is that if you’re not currently ranking in search there is always an opportunity to improve your position using a sound SEO strategy and partnering with a trusted agency. If you are already ranking on search that is wonderful but it’s important to continue to hold onto your position as your competitors will definitely be working towards outranking you.
When launching your SEO strategy/campaign it’s important to choose an agency that can set you up for success and explain the importance of a strong SEO foundation. It’s easy to get daunted by SEO as it’s an ever-changing landscape but with a solid foundation, organized content categories, and some basic site improvements your rankings can improve and you can start to increase traffic and qualified leads quickly.