Let’s face it; there are millions upon millions of brand designs out there. Some are downright awesome and others, not so much. Some make it to the top at hyper-speed, whereas others fail before they even get started. In short, this is the nature of the brand strategy game and one that you will not want to overlook if your goal is to be on the winning side.
Now, if you are a business leader or a seasoned entrepreneur, then there is a pretty good chance you already understand the basics of brand design. From writing down your design objectives such as advancing LGBTQ+ workplace inclusion, doing a deep-dive target audience analysis, to leveraging your creative resources, these are critical aspects that every brand design needs to be developed from. But if you truly want to create a brand strategy that makes people give a damn and doesn't blend in with the rest, you have to be willing to go beyond just the basics, something that we, at Arise Design are no stranger to.
What does this process entail exactly? Simply put, you have to go against the mainstream grain and the societal norms. You have to be willing to step outside of your comfort zone and do what has never been done. Furthermore, you have to be willing to put in the time and effort necessary to leave statement-making impacts that make your brand memorable years from now.
….And here’s how.
✓ Check Out Your Competition
You know how you did a deep dive analysis of your target audience before? Do the same thing with your competition. Really nail down the nitty-gritty details of their brand design and what they stand for. However, instead of mimicking their success, do the opposite. You, of course, want to appeal to the same/similar audience, but you also want to be authentic enough so that people will recognize you as a brand that stands out from the rest. Allin all, this entire portion can take time and be a bit tricky to excel with, but that is where teaming up with a creative agency that has been around the block a time or two comes into play.
✓ Diversify Your Inspiration Channels
When you come up with ideas, where do you tend to find them? The internet, right? If that holds true to you, then now is no better time to diversify your inspiration channels. Step away from the online sphere now and then so you can form your own thoughts and ideas instead of being flooded with the opinions of others. That is not to say exclude online motivations entirely, but don't let that be your only source. Overall, you may be surprised at what empowering motivations you encounter by closing your laptop lid.
✓ Leverage the K.I.S.S. Method (Keep It Simple Stupid)
There is a reason why big-named corporations like Nike and Apple have very simple, clean brand designs – because they work. These companies contain brand strategies that are exceptionally unique in their own given way that differentiates them from their competition yet simple enough to make them memorable. That's the healthy balance there, forming a brand design that is simple with a ka-pow impact. In short, too complex can lose your audience because they’ve got things to do and places to see instead of trying to memorize your over-complicated design. As an alternative, utilize theK.I.S.S concept in your designing phase to avoid that risk altogether.
✓ Design Based on Long-Term Goals
Anyone can come up with an awesome idea that can make a quick jump in bottom-line growth. The real magic is being able to develop that same impactful design that continues to hold its value long-term. Sure, you can do innovations as new technology surfaces or demands change, but forming a brand design that can handle those shifts is the key. For this point, strategize your brand design based on a few years into the future and base your methods on those calculated predictions. Even if you are off the target a bit, you should still have an adaptable design that evokes wow-factor reactions by going this route. Rolling that all up in one simple notion: Present planning = good. Future planning =better.
Summary – Win the Content War with A Powerful Brand Design
At the end of it all, what you put into your brand design is what you will get out of it. The more effort you put into stepping outside of the norm and tapping into untapped markets, the higher your chances of creating a memorable,"give a damnable” brand design. The best part is that you do not have to brainstorm or strategize all on your own to establish an awesome brand design for your business to thrive on. Arise Design features a highly dedicated and professional team that is renowned for succeeding using the unconventional tactics noted above.
In summary, you have options, resources, and the ability to win this content war with a powerful brand design. So, when you are ready to get started on your brand design and strategy domination, contact the Arise Design team to get the ball rolling. Because if there is one thing for sure, there's no better day to make your mark than today.