Creative agencies have the power to create digital disruption opportunities across all types of industries. So how can creative agencies use this power for social good?

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Environmental Ethics and Branding

Companies are integrating ethics and branding like never seen before. Environmental stories have become about the way we consume plastic, the ways we travel, and the food we eat. As social and ethical responsibility begin to penetrate all aspects of our lives, it becomes easier for creatives to lean into the power of ethical storytelling.⁠

Creative Agencies and Positive Impact

The work that we do at creative agencies can make an impact on a large scale, greater than what an individual can do. “Creative agencies are the mediators between brands, technology and people. They bring meaning, simplicity, emotion and innovation to difficult causes and decisions, capturing hearts and minds and ultimately influencing people’s actions.” As we progress in more sustainable products, creative agencies will need to be at the front line of this change, and not lagging behind.

It is important that creative agencies are at the forefront of these issues, but also important to contribute to making a positive impact to create a healthier planet. Creative agencies must use their influences to fight climate change.

Build a Brand With a Purpose

Environmental issues like plastic pollution, deforestation, biodiversity loss, and carbon emissions, require creative and innovative solutions and effective communication. As discussed in an upcoming blog post, consumers want to invest in brands that align with their values. It's no longer enough to build a business. You need to build a brand.

Here at Arise Design + Brand, we're a creative agency defined by a clear purpose: to use branding, messaging, and design as a catalyst for positive change. Let's make an impact together, contact us today.

Source:

https://www.linkedin.com/pulse/its-time-creative-agencies-get-serious-climate-change-suzy-skehan